Research for Mensch du Vieh / Man you beast

Photo report, research work for my diplom Mensch du Vieh/Man you Beast


Mensch du Vieh is an information campaign aimed at increasing public awareness on the use of animal resources in our modern world. In its unobtrusive acknowledgement and without pointing any fingers, objective facts supported by statistics are combined with ironic illustrations.
Using illustration to picture the subject is a way to dissociate from the animal rights activist’s campaign based on the shocking effect of photographies. Going to the heart of the issue as well as making photo reports was an important research work for the illustration material as much to get in touch with the actors as to also catch their point of view.

Prof. Dipl.-Des. Claudia Grönebaum
Dipl.-Des. Paul Plattner-Wodarczak